Branding
Digital branding is a form of branding and brand management. It takes the traditional concept of branding and translates it into the digital world. It uses the power of the internet, along with digital marketing strategies, to elevate the profile of a brand online.
Why branding is important?
A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising and logo. And when all of these parts of the business are working well together, the overall brand tends to be healthy.
Services
Corporate Naming
Naming a corporation sets the mood, tone and personality of the organization.
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Brand Tagline
Tagline should intend to leave the viewer with a memorable version of the brand’s message and speak to their value, personality, or differentiator.
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Logo Design
Logo is one of the ways to distinguish a brand in a competitive world, full of graphic elements that try to attract our attention every day.
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Package Design
We make choices in material and form as well as graphics, colors and fonts that are used on wrapping, a box, a can, a bottle or any kind of container.
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Corporate Identity
Corporate identity is more than just design; it’s who you are as a company.
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Brand Guidelines
Brand guidelines can dictate the content of a logo, blog, website, advertisement, and similar marketing collateral. Picture the most recognizable brands you can think of.
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Typography and Design Elements
Typography in brand guidelines specifies the fonts that designers can use when designing for the brand. They spec out the size, spacing, capitalization, and proper usage of type.
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Product and Service Listing
Product and service listing encompasses a range of naming initiatives. Beyond just individual products and services, you may need to name an ingredient brand, a family brand, a new platform, a solution suite, or even a concept for research.
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